In particular, solid link popularity can literally make or break a site with the search engines. So, when working on building link popularity, don’t forget those two basic reasons for requesting links. Because building link popularity is one of the most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site. This is just like one way link building. Keep in mind that these strategies aren’t in any particular order.

Be sure you have developed genuine content on your Web site of interest to the trading partner. Now visit those pages and ask the site owners if they will link to you. Warm personal voice contact goes a lot further than a cold email or even a warm email letter. This is also just like one way link building membership. When requesting a link, make sure to highlight what your site has to offer their visitors and why they should link to it.

Inktomi’s link analysis program policy is that sites that link to its relevant topic category page on Yahoo receive improved hub factor rankings because of Yahoo’s popularity. This will aid Google and other engines in their partial indexing. Once you are listed, it’s good to have a page on your site that you use to feed the spiders: a “Where we can be found on the Web” page. If you are a wholesaler, you don’t sell to the public, only to retailers.

What about the hundreds of free directories? Yes, they all help. Visit Search Engine Guide and Beaucoup for a listing of vertical engines and directories. The bottom line is the easiest most obvious answer. If you’re asking someone for a testimonial, tell the Webmaster to whom you’re writing that you’re willing to put a link to their site under their testimonial if they’re willing to reciprocate.

Spend time building valuable content on your site through different keyword windows. Sometimes this can be similar to google ranking to many people. A sure fire way to increase link popularity is to have a high quality newsletter or article section on your site.